One inventory.Two storefronts.
Own your audience with a custom heavy equipment dealership website—then extend every machine's reach through True Machinery without managing two disconnected systems.
Stop entering the same machine twice.
A dealer website should create independence without creating more busywork. True Machinery connects your owned storefront with marketplace distribution around one practical inventory workflow.
Manage once
Create and update equipment from one workflow.
Share inventory
Keep your dealer site and marketplace presence aligned.
Capture demand
Route serious buyers into clear sales conversations.
A complete dealer storefront—not another profile page.
Built to make your dealership look established, make equipment easy to browse, and make it obvious how a buyer should contact your team.
Custom dealer brand
A polished site shaped around your logo, territory, equipment mix, and sales process—not a generic template.
Connected inventory
Your dealer website and True Machinery presence are designed to share the same equipment workflow.
Mobile-first experience
Fast, thumb-friendly browsing for buyers working from the field, the shop, or the jobsite.
Lead capture
Clear quote, financing, trade-in, and contact paths that turn equipment views into real sales conversations.
Search foundations
Clean equipment pages, metadata, structured content, and crawlable inventory built to support organic discovery.
Analytics ready
Measure what buyers search, which machines earn attention, and where your strongest opportunities originate.
Start with a site that can grow with the dealership.
Every dealer is different. We start with a strong core and scope the final investment around inventory volume, integrations, content, and sales tools.
A production-ready dealership site with connected inventory, lead capture, mobile design, and launch essentials.
From discovery to launch.
Dealer discovery
We map your brand, inventory process, service area, buyer journey, and the actions you want visitors to take.
Design and build
We create the dealer storefront, inventory experience, lead forms, and the connection to True Machinery.
Launch and grow
Your site launches with a strong search foundation and a cleaner path from equipment discovery to inquiry.
Built for real dealer operations.
How much does a dealer website cost?
True Machinery dealer website projects start at $3,000. Final pricing depends on inventory size, custom integrations, content needs, and the sales tools your dealership wants included.
Can my inventory appear on both sites?
Yes. The offer is built around a shared inventory workflow so your dealership website and True Machinery presence can work together instead of requiring duplicate entry.
Can you replace my current dealership website?
Yes. We can plan a replacement around your existing domain, brand, inventory, and lead flow while preserving the business information that still matters.
Is the site built for phones and search engines?
Yes. Every dealer site is planned mobile-first and includes crawlable inventory pages, metadata, structured content, and the technical foundations needed for ongoing search growth.
Tell us what your dealership needs.
Share your inventory size, current website, and growth goals. We'll use that context to recommend the right starting scope.
Request a dealer website consultation
Projects start at $3,000. There is no obligation to move forward.